What is SEO?

SEO, or Search Engine Optimization, is what most people think of when they think of moving up the rankings in Google, Bing, or Yahoo.  SEO involves much more than just having a nice looking website.  Actually, you can have a poor looking website and be ranked on the first page.  The first thing we do is On-Page to make sure your Title, Meta Tags, and H1 are all correct for your industry and keywords.  Next we make sure all of your citations are correct.  Then we do some PR which gives you Trust from reputable sources directly to your site.  It is an ongoing endeavor.  You see, Google ranks based on TRUST.  If your site has trust you get ranked higher.  Everything we do builds on that trust.  The more you have the best your chance of being on the first page.  SEO works…

What is most important for proper SEO?

Content, content, content…and added value.  A search engine wants to have your website not only be relevant to the search, they also want it to add value.  The goal of Google, Bing, Yahoo, or any other search engine is to keep you on their search engine.  If they give horrible results for your search, you may go to a competitor to search.  So, they want any website they rank well to have a lot of information on a topic, while also adding value.  In order to add value add content on whatever your search is about.   So a roofer may have articles or touch on topics such as waterproofing a roof, best times to get a new roof, new products in roofing industry, etc.  Don’t always try to be selling your service…add value first and the rankings will come.